runawaysun

Marketers are a restless lot. They’re never happy with the amount of buying that consumers do. To them, consumers never buy what marketers w...

Everyday, billions of consumers across the globe buy and consume brands promoted by marketers through well-thought-out advertising and marke...

It’s common knowledge to advertisers and marketers that purchase decisions are made in the consumer’s mind. Whoever understands and controls...

Brands can make a difference in consumer preference and purchase. They can connect with consumers… in ways the marketing fraternity, today, ...

One of the biggest challenges in my line of business (which is strategic marketing) is to understand what makes people buy the things they b...

Culture is not only a function of what happens inside our minds, but is also a function of our interactions with people and what we say to e...

In evolution, one thing seems to be clear: genes are passed on from one generation to another. From parents to offspring. This means, geneti...

Learning and culture in human evolution, and the transmission of that learning/culture, can be mystifying. At one moment we have nothing; in...

Mimicry plays a key role in our development. It has been through mimicry – or imitation – that we humans have learnt and evolved over 50,000...

The Monarch butterfly is poisonous. Its body contains cardenolides which are toxic. This biological (i.e. genetic) make-up protects it from ...

A theory called the ‘Butterfly Effect’ suggests that even a tiny change somewhere in our ecosystem can bring in gigantic changes everywhere....

As it is with most things in life, there are turning points in the evolution of the human species. For instance, the point at which humans b...

“If you took a bunch of human babies from anywhere around the world – from Australia, New Guinea, Africa, Europe – and scrambled the babies ...

Not a large chunk of the global population has AIDS, or is a transmitter of the virus. Yet, the threat of the spread of the AIDS virus is a ...

Why Africa? Why, of all the places on this planet, was Africa alone afflicted with the AIDS virus? Why was Africa its only source, now that ...

When we talk of human evolution, we talk of our ancestors migrating from Africa to Europe some 100,000 years ago. Everything we are today ha...

It’s interesting to note how the evolution of the human species, with an eye on the future, is a much-talked-about topic in the developed wo...

“Of course what’s happened is there’s been an enormous amount of evolution in the general sense since the earliest modern humans, but it has...

Here’s a thought: “…human populations are now being constantly mixed, again producing a blending that blocks evolutionary change. This incre...

We often use cultural stereotypes in everyday conversations to make a point. Say, for instance, when using a commonplace concept like ‘bigge...