26 January 2008

Digital advertising: collaborating into the future

Earlier this week, Reuters released a story about a collaboration between France’s Publicis Groupe, one of the top four global advertising groups in the world, and Google Inc. If anything, the story defined a possible strategy for the future of digital advertising.

Here’s an extract:

France's Publicis and Web search engine giant Google Inc on Tuesday revealed they were combining their expertise to expand in the fast-growing digital advertising market.

However, the pair did not wish to give details just yet. They would only say that Google would exchange its technological know-how for Publicis's analytical and media planning expertise.

Eric Schmidt, Chairman and CEO of Google, and Maurice Levy, Chairman of Publicis, told journalists the two companies had been cooperating for more than a year.

Maurice Levy said the collaboration would allow Publicis to “grow the business of our clients through better use of the Internet, sending the right message at the right time.”

Read the full Reuters story Publicis, Google reveal digital advertising cooperation here.

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