28 April 2008

Madonna Mobile Music Makes Me Move

“I’m on Vodafone, so lucky me, I’m one of the punters that this week can download a new track from her album every day. Yeepee-Hey. ‘Candy Shop’ is the first available jewel, and it’s not bad, so I set it as my ringtone of choice. Tomorrow, we’ll see what we get. Am I not going to buy the album? Oh no. The album will be bought, and downloaded to my iTunes, and then onto my iPod. So why did I pay £1.5 for the priviledge? Because Mobile Music is Marketing Magic Moves these days. I basically paid to sample the music. Of course, I could do that on the Radio, but it’s not the same. I got the track First. I got the ringtone First. It’s all about the NOW.”

[Inma Martinez on her shift6 blog, 21 April 2008.]

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