Why do women need so much sex?

Sex is important to everyone – and you’d be a liar to deny it. Everyone knows sex sells – everything from ideas to news to merchandise, even itself, and we can see it glaring at us from advertisements to headlines in tabloids and women’s magazines. In fact, the last of these facts – sex in women’s magazines – never stops to amaze me. Not that the topic of sex should not be covered by women’s magazines; but the sheer omnipresence of it.

Here’s a sampler from our very own Femina:

“Not tonight darling... how to get your man in the mood.”

“Keep the other men in your life.”

It’s a universal concept. Check out foreign magazines like Cosmopolitan, Marie Claire, Mademoiselle, Glamour, Elle and others, and you’ll be sure to find similar stories on sexual lessons that women need to learn about men.

Why is it that women, who always complain that sex is what’s on a man’s mind (and presumably, not on theirs), have to be constantly reminded of sex? Why do women need so many lessons on how to please the men in their lives? Why is there so much readership – even enthusiasm, perhaps – of sex in women’s magazines when all the obsessions and anxieties about sex are supposed to be with the men?

Are women really so preoccupied with sex these days? Is the amount of sex in their lives inadequate? Or, are women so callous about their sex life that they have to be reminded – albeit tutored – by these magazines and their lessons on sex?

Any thoughts, anyone?

[Another fact that amazes me is the blatant bias these women’s magazines have – when talking about sex – in favour of heterosexual women. Lesbians and bisexuals don’t seem to fall in their readership. Yet no-one complains.]